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Thursday, 25 September 2008 04:41 |
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Billboard reports that MySpace will flip the switch on its long-anticipated MySpace Music
service on Thursday, completely revamping every element of the music
section of the social network and bringing several elements of the
music industry to the table with the launch.
In order to win favorable licensing terms from the major labels,
MySpace created a joint venture to oversee the music initiative, which
is partially owned by the four major record labels. While Universal
Music Group, Sony BMG, and Warner Music Group were known participants
for some time now, EMI Music Group joined the joint venture as a
stakeholder at the eleventh hour, on the eve of the service's launch.
And while a slight bit of controversy bubbled around
the lack of independent labels or digital aggregators involved in the
joint venture, MySpace also unveiled licensing deals with not only the
Orchard, but also such independent distribution groups as ADA, Red,
Fontana and Caroline.
The new music service, while operated as a separate
joint venture from the greater MySpace service, is tightly woven into
the fabric of the social networking site. Artists with profiles (as
well as licensing deals) on the service may now stream their entire
catalog in full from their pages, whereas previously MySpace limited it
to six tracks.
Read the full story here.
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