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 The Turkish Daily News reports that prominent heavy metal band Metallica created a giant economy while
mesmerizing over 40,000 people at its third Turkey concert in
Istanbul's Ali Sami Yen Stadium last Sunday.
The sale of
concert tickets, together with the flight and accommodation expenses of
visitors from abroad and eating and drinking expenditures totaled
approximately YTL 8 to 10 million.
While concert tickets were sold for prices ranging between YTL 50
and YTL 350, approximately 3,000 people came from Romania, Bulgaria,
Greece and countries in the Middle East, paying more than YTL 1 million
for the plane tickets.
As an alternative to charter planes, a
significant portion of the crowd preferred land travel. It is predicted
that these people, who widely preferred cheap hotels, paid a total of
YTL 300,000 for accommodation.
The Metallica concert, organized under the sponsorship of Akbank Exi
26, also had an enormous impact on the economy of Istanbul's
Mecidiyeköy district. Shopping centers witnessed around a 40 to 50
percent increase in the number of visitors and turnover, while the
sales in restaurants and cafes rose 40 to 250 percent.
“Astoria,
which hosts 18,000 visitors on Sundays, witnessed 25,000 people this
Sunday. Our restaurants and cafes reported increases between 25 and 30
percent in turnover,” said Vedat Aşçı, the owner of the Astoria
Shopping Center. The occupancy rate of the film theaters at the Astoria
was up around 55 percent as well.
Burger King, located just
next to the stadium, earned two and a half times its usual daily
turnover. Street vendors were also reportedly more than satisfied with
their sales during the concert.
Read the full story here.
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