The Edmonton Journal reports that three years ago, Gene Simmons didn't know the first thing about Indy racing. "I never thought about it, it wasn't in my blood, I didn't grow up loving cars," he says.

As the money-loving, fire-breathing bassist for KISS, he was preoccupied with his ever-expanding music and media empire, including his reality TV show, Gene Simmons Family Jewels, and thousands of licensing deals for products such as a KISS credit card, KISS Canon camera and KISS coffeehouse.

Then, in 2005, Simmons was invited to an Indy race in Dallas-Fort Worth. He compares the experience to meeting his longtime love, Newfoundland native Shannon Tweed.

"It just hit me like a two-by-four on the back of the head," says the 58-year-old rocker and grand marshal of Saturday's Rexall Edmonton Indy.

"When I walked down the racetrack and saw the space-age technology and the astonishing pride and military precision of the teams and their drivers, I went, 'This is NUTS.' I've never seen anything like this in my life."

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