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 Ace Marketing and Def Leppard celebrated the successful conclusion of "ROCKZIMITY" with Def Leppard at Joe Louis Arena on Aug 23rd. ROCKZIMITY gave Def Leppard fans the opportunity to receive more of what they were there for -- Def Leppard.
From the moment fans came into the hot spots with their Bluetooth visibility enabled, the ROCKZIMITY experience began. Def Leppard drummer, Rick Allen stated, "Def Leppard fans thought that it was amazing that they could take the show with them simply by accepting a message from Def Leppard. We struck a chord with a new generation of Def Leppard fans by delivering a multimedia experience in which they only left the show wanting more from the Sparkle Lounge and that's what we want as artists, fantastic."
ROCKZIMITY hot spots were active in a few key locations around the venue and delivered everything from, videos from the show, ringtones, wall papers and two fans even won a trip to the Sparkle Lounge to meet Def Leppard. Michael Trepeta, President for Ace Marketing, stated, "ROCKZIMITY interacted with over 1,648 unique devices -- that means 18% of the entire audience; we had 62 rejections all night that means we positively engaged 93% of fans that were presented with the content, that's ROCKZIMITY." Matt Gaines, SVP Marketing for Ace, said, "We can deploy these campaigns quickly and results are updated throughout the course of the campaign, sponsors love that, real engagement, fans love that they can save the content, Def Leppard loved that it brought their legacy to a new generation -- a win-win-win. Fans adapt well, understand how to use it and they engage it, with no usage cost, no data plan required, a totally free multimedia experience."
Ace Marketing & Promotions Inc. positively identified what phones people are carrying utilizing the proprietary software, which identifies which phone model is being used and who manufactured the device.
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